One of the key components and reasons for coworking is the culture and
community created by coworking environments. Having a mix of dedicated
desk users and drop ins makes for a dynamic culture. And yet many
spaces face a chicken and egg problem in creating this community.
People don't want to work in an empty space if they are looking for an
alternative to the isolation of working at home. At the same time
some person and/or people have to be the pioneers in any one space aiming to
get others to join in the fun of the coworking environment.
That's why many people start with a jelly. A Jelly is a bunch of people getting together to work side by side in a cafe, home, or business. "You bring your laptop and some work, and Jelly provides wifi, a chair,
and smart people to bounce ideas off of and collaborate with." A great way to get going on finding out if others want to reap the benefits of coworking to the point of renting and developing an actual space for your Jelly.